It could be a door that closes with a pleasing sound, an instrument cluster that presents information with unique clarity, or countless other product characteristics done well.

The quality that is apparent in a well-made product provides user satisfaction that goes beyond the item’s material value. It is the kind of real and lasting value that makes consumers loyal to a particular brand. As a result, perceived quality craftsmanship offers auto makers a low-risk way to increase competitiveness.

Craftsmanship at Johnson Controls reflects a patented process for designing and producing products that ensure recognized aesthetic and functional excellence by the majority of consumers.

For example, our clinical analyses of at least 39 attributes (visual, psychological, functional, etc.) for Interiors, Seating and Electronics helps us:

Understand how consistent consumer feedback is by looking at the standard deviation
Analyze the strengths and weaknesses of competitors and identify opportunities and threats
Connect to JD Power ratings
Predict which improvement areas have the most positive impact on the largest number of consumers
Set numerical targets in the Concept Phase and track to the start of production
Involve the client from the concept phase to start of production
Evaluate from complete interiors down to the sub component level of the interior